Why Build Sales & Marketing Suites?
In a world where communication is hurled at us left, right and centre it can sometimes be tricky to get noticed. Mumbling to yourself or whispering in the olden days was heavily frowned upon and it was equally rude or offensive to shout. But your feedback came instantly back then, as most communication was in person.
You’d be asked to alter your volume, you responded and hey presto, you’re back on the same wavelength again. It’s not quite that simple nowadays though is it? We mentioned previously that you have literally 7 seconds for your Marketing Suite to make that first impression to your potential buyers. If your message is too timid or too loud your precious message will literally fall on deaf ears.
The Key To A Good Marketing Suite
We’ve all heard of speed dating but can you imagine having only 7 seconds to have sussed out who you’re talking to before you try to woo them? What they are interested in, their calibre, their interests, their dislikes, their social standing (aka budget) and then tailor what you say, do, behave and stand for into that timeframe? It would be crazy but we’d be bold enough to say that a bad first impression is actually far quicker than 7 seconds.
Here at 4Site though we’re happy to say we know exactly what we’re doing. We have years of experience in making your first impressions for you, so you can relax knowing your marketing suite or commercial interior is in very safe hands! But how rude of us! We’ve barely told you anything about ourselves!
We Form A Partnership With Our Customers
It may be a little tongue in cheek, but if you’ll allow us to continue in that same ‘dating’ vein as any successful collaboration is ultimately about the quality of the relationships formed. It all starts with trust and if you don’t feel understood, important or listened to then the whole thing falls apart. Equally if you didn’t like the poor quality profile pictures you started with, you’re certainly not going to instigate a chat! Pictures tell a thousand stories and ours are no exception.
History Of Designing Marketing Suites
If you take a look through some of our previous creations in the exquisite Marketing Suites gallery, you’ll see our ethos and quality permeate through everything we undertake. We absolutely love what we do and it definitely shows when you look at what we create – it’s communicated within every step of the end to end process that we take our clients through.
How can we possibly showcase your business if we haven’t listened closely to what makes you ‘you’? Our Marketing Suites never fail to make lasting first impressions because we take time in understanding you and your business.
Increase Your Sales & Conversions
Bear with us on this dating theme if you will, because there’s a lot of romance involved here too. The role of your Marketing Suite and the commercial interior is not only to create a wow factor because the quality, style and aesthetics totally woo your customers.
It’s also not just there for them to sample how well made your final products are, showcasing that you think of everything from start to finish. It’s not just to convey that you have the experience to service all of their needs whatever they may be during the process. It’s not even to give them insight into your products being far better than your competition and your confidence that you’ll deliver exactly what they’ll love.
Capture Your Clients Imagination
No. Your marketing suite is their chance to step into their imagination and romanticise exactly how it will look and feel to have their very own version of that. Using what’s surrounding them, they’ll visualise their own world that you’ll have lovingly created for them, layering it with their own desires and wishes to create something that is an extension of who they are. With our experience and your imagination we’ll be the perfect match too won’t we!
The 7 ways Marketing Suites Can Help Improve Sales
A marketing suite has become an essential addition to any property development but were you aware of just how much a well designed marketing suite could help improve your business? Here we’ve listed the seven ways a marketing suite can benefit you, from increased brand awareness to create the perfect sales funnel.
How do modern marketing suite designers go about this?
Commercial marketing suites are used in a wide range of industries nowadays. Although some organisations set up commercial interiors in much the same way that a retail operator would, with shoplifters, this is not always the best approach, especially when the marketing suite has to appeal to a diverse audience.
For example, a mixed development that has been constructed by a large developer may need a marketing suite that attracts interest from first-time buyers, families, investors and possibly commercial operators, among others. If so, you will want a marketing suite which has as broad an appeal as possible.
Present a Customer Journey
Marketing is often about pushing potential clients down a sales channel, whether they appreciate this or not. Sound marketing suite design leads individuals towards a goal even before they step inside, for instance, with complementary signage and hoardings.
The marketing suite’s interior design should be open at first but channel would-be customers towards greater detail as they progress through it, for example, with display boards which connect to one another offering narrative and interactivity. Subtle cues to make progress should be well thought-out, with the journey leading seamlessly to the end goal of a sale.
Augment Your Brand Awareness
Marketing suites should reinforce your corporate brand identity. In many cases, this will mean offering an image that is warm and welcoming but also one of strength. Photographic imagery that conveys this should be on display within the suite and you can replicate the sort of pictures you already have in your brochures without a great deal of expense nowadays.
Reinforce your brand further by engraving any partitions or screens you have in your marketing suite with your company logo.
Keep It Clear of Clutter
It is crucial that marketing suites are designed with space to get up and move about so that visitors don’t feel crammed in. When you are outlining your ideas for your sales suite, it can be a mistake to think about all of the things you will want to do in it.
However, you should concentrate on form as well as function and ensure the balance is right. When people are hemmed in with too many items of furniture and other objects, they end up feeling unwelcome which negates the whole idea of the suite.
Does your marketing suite double up as an office?
If a marketing suite doubles up as a site office – and many of them do – then it is essential that all of the back room jumble of coats, files and computer paraphernalia are kept out of sight. Clever storage design or partitioning makes this easier for staff to maintain, of course.
Use Lighting Effectively
Alongside bespoke display systems and furniture, probably the best way of making your marketing suite design stand out from others is the judicious use of lighting.
These days, under-cabinet LED lighting can create a warm wash of colour – as well as light – across the interior of a sales suite. Commercial interiors often use LEDs which are matched to corporate colours, helping to reinforce brand identity, too.
Such lighting must make your suite a functional place, of course, but the ability to add some sparkle with feature lighting really makes a difference compared to traditional sales suites.